Online Resources for Market Research: Market Research and Mintel Market Research

Market Research includes full-text market research reports covering eight major subject areas: business services; consumer goods; demographics; food & beverage; heavy industry; life sciences; public sector; and technology and media.
* Includes market research reports produced under the imprints of Packaged Facts, Kalorama Information, MarketLooks, and Specialists in Business Intelligence.
* Currently including over 650 reports, the full studies average 200 to 400 pages and are embargoed 12 months from commercial release; while MarketLooks are available in the same month of publications and are shorter, more concise overviews of specific niche industries.
* The collection is updated monthly.

* Mintel Market Research has full-text reports covering both United States and Western European consumer products and services, as well as demographics and lifestyles.
* Mintel reports on beauty & personal care; lifestyles; drink; food & food service; health & wellness; household; retailing & apparel; technology; travel and international consumer topics.
* Most reports are updated annually.
* It also includes some advertising and company information.

Market Research and Mintel Market Research can both be accessed from the Databases page of the Libraries website.

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