Stereotypes in Advertising: World War I and World War II Posters and Ephemera

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The students of GRMT134: Stereotypes in Advertising, taught at Pomona College by Prof. Felix Kronenberg, are organizing a series of three exhibitions in Honnold/Mudd Library. On exhibit through the end of spring semester will be Special Collections' World War I and World War II posters and ephemera as well as imagery and advertising of current world events.

The first of these exhibitions is "Axis of Evil: Depiction of the Enemy in WWII Propaganda." A version of this in-library exhibition is also available as a web exhibition.

The students in this interdisciplinary course are exploring the depiction of the other in the world of advertising, looking at various stereotypes pertaining to categories such as nationality, ethnicity, gender, or age from a cultural studies perspective.

1 Comment

I'd be interested in seeing this exhibition and what's it's deeper meaning is.

In marketing you must focus on certain demographic groups, and yes this sometimes means stereotyping your audience. This doesn't necessarily mean that the marketer believes everyone in that demographic fits the stereotype. They're just trying to produce the most effective advertisement.

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